PERSONA INTERNATIONAL is the gateway to the first world people skills development for professionals and corporates in Egypt and the Middle East Region. Our mission is to enhance the abilities of the Egyptian professional calibers and empower organizations to outclass their international competition. Our tools are focused on enhancing and aiding the HR professionals to achieve their tasks efficiently and effectively. Our training methodology, tools and syllabus is currently applied by our International Partners and Associates in the Fortune 500 Companies.
PERSONA INTERNATIONAL is the first Egyptian Company to specialize in Organizational and Personal Development Programs. Our expertise lies in our capability to offer Corporate Solutions by implementing In-House tools, such as customized and personalized in-house training, recruitment and people management tools. We enhance the people capabilities by offering personal branding coaching, image management consultations, executive one to one coaching and international corporate etiquette.
PERSONA INTERNATIONAL’s certification program comprises Everything DiSC® International Soft Skills Trainer Certification, Professional Recruiter Certification, Talent Management Coaching Certification, and Professional Facilitators Certification. Through our network of certified trainers, facilitators and coaches, who operate in association with Persona International, we offer end user soft skills training and work behavior assessments. This service is part of our Soft Skills Trainers’ Network Support Program.
PERSONA INTERNATIONAL is the first Company in Egypt to offer Professionals Career Advising and Placement Service. This service was only offered to graduating students in various universities. Today, we developed this concept to serve the post graduates and professionals in all fields as part of the people capabilities building solution. Through our network of recruitment companies, we assist our clients to build the skills required to match their dream jobs and support them till they find it. Within the same framework, we offer recruitment consultation to corporations to find their best fit employees with special skills. To professionally execute such task, we use the most effective assessments and profiling tools to identify our client’s behavior style, behavior pattern, strengths, areas of development, motivational needs, best working environment, goals, fears and value to the organization. Also, we assess his own skills compared to his current job or his dream job to specify his own personalized training needs.
PERSONA INTERNATIONAL believes in Corporate Social Responsibility towards setting standards and benchmarks for the soft skills training profession in Egypt and highlighting the pivotal role of human resources functions in any organization. Accordingly, we are the first private company in Egypt and the Middle East to organize the Persona International Annual Awards to Honor the Human Resources Development and People Skills Training Masters. This annual event is highlighted by conducting Soft Skills Trainers Competition and nominated the Top Soft Skills Trainer of the Year. These events run annually as part of Persona International Top Soft Skills Trainer and Honoring the Masters Awards Program